So as I was surfing the web attempting do find something interesting to stimulate the braincells before falling into a coma, also known as sleep for the night, I ran across an article which stood out to me. The article was about a company most of us have heard of, especially you silly boys out there. A company known as PlayStation. However, it didn't stop there. Maybe I am just behind on the times, but when did blogging on the Internet and a mass gaming company like PlayStation combine? They hit the jackpot using social media to strike it rich and up their sales. Genius, I would definitely say so, especially in our generation. The turned what could have been a major Internet mishap into a way to reach thousands all at the click of the mouse and a few taps at the keys. Two of their workers decided to start a mysterious blog at Christmas called, "All I want for Xmas is a PSP" which spiraled out of control and lost the people's trust when it was discovered to be fake. http://www.vocenation.com/wp-content/uploads/2008/08/voce_playstation.pdf
I can't wait to see where this blog takes their company in the future. Just think of the millions of people they can bounce ideas off or get ideas from. Plus polls or just posting new information about upcoming products or the research and development in process. Keep your eyes open and fingers ready all you PlayStation lovers, I can see good things to come for this company!
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I Think you bring up a really good point. Because there is no official governing body that watches over blogs, they are susceptible to manipulation. How can you tell if you are reading a blog from a legitimatly satisfied consumer, or just a well positioned advertisment written by a corporate official? Although I'm not for the idea of any type of government control over communication mediums like blogs, there is a fine line between clever advertising and manipulation of a vulnerable system. Thats just my 2 cents.
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