Monday, September 29, 2008
The election this year is really catching my eye. I don't know if it simply the diversity or the fact that our generation has such a big affect on the possible outcome, but something about this year is special. People are using sites like Twitter or Facebook to find out information about our candidates instead of the typical sources like CNN and the Wall Street Journal. I find it fascinating that both candidates are doing their best to appeal to our generation and the new way in which we use these new types of social media to come to a final decision. We keep these politicians on their toes. They have to constantly keep us updated, while at the same time giving us correct information with a first hand perspective. We listen to the voices of our peers, and are persuaded accordingly. Politicians are forced to give us what we want as to earlier time periods in which they tweaked the story to put them in the best light or give us the best quote. No words are off the record and no action is unseen. Someone, somewhere will post it online, where millions of bloggers will comment accordingly. We seem to get more involved and seem more interested as we constantly watch the latest political YouTube video online or follow the live video stream for the Presidential Debate. I think social media is one of the biggest avenues available and if used correctly could result in awarding this year's presidential candidate a comfy seat in the White House!
I remember Freshman year, walking on campus and thinking who are these crazy cats with silly, sparkly letters on. I swore up and down I would never become one of these barbie girls who only care about their nails, going out, buying the latest pumps and gossiping up the latest she-said he-said fiasco that occurred at the beagle the night before. I figured someone apparently had to much time on their hands or mommy and daddy just decided to throw around a couple hundred dollars a year for social purposes, AKA the making friends fund. Well apparently I fell and bumped my head but here I am, Greek and loving it!
I realized Ada isn't really your typical Animal House scene and the people here are just your typical townies, friendly and real. This new form of sisterhood I found was something I can't really imagine experiencing college without. I have seen myself grow and excel thanks to the people around me and the organization I became a part of. I guess this whole RG thing is my way of giving back, helping that one girl who said screw this find out what Greek life is really about. Honestly these girls are going to make some sweet sisters no matter what chapter they decide to join, but I'm not going to lie...curiosity is killing me!
I thought this whole idea of the 80/20 rule wasn't too far off. Sometimes I think it is hard for us to fathom such a small part of the population making such a big difference. You might think these 1% are far and few between, but stop and look around. I bet they made more of a difference than you would have ever expected.
The other thing I learned in this chapter is about the hidden light shed on Wikepedia, my previous Bible for useless/educational purposes :) Seriously, I had this bookmarked, favorited and on top of the list to find out that most of the information isn't even coming from people that necessicarily have a worthy opinion. That super-sucked, sad day now I have to find another sight to bookmark. Sorry Aggy, I always thought you were a little looney for hating on The Wik, as I like to call it, but now I sadly have to admit I have transformed to the dark side and now must agree with your opinion. Sad but true I know. I guess you win some and lose some. :(
Thursday, September 18, 2008
According to the following website:
http://prblog.typepad.com/strategic_public_relation/2005/08/new_ipod_cellph.html this hot-new item, "will expand citizen marketing." What a coincidence, I believe we just read about that the other day! Hmm am I seeing a trend here, another way for people to communicate via social media. Genius, I think so. I find it fascinating everytime something new comes out, the have to have item, which makes it easier for us to talk to people without even opening our mouths. Send a txt, access the internet, watch a YouTube video or e-mail friends all from your phone. Another way for companies to receive free recognition/advertisement through those that are addicted and in love with the product, whatever it might be. It has been said(in the website above) they don't want people to lose time as, "every second counts." In a world thats is constantly changing and could leave you in the dust if you blink for too long, I would say this is another smart choic for Apple and another good purchase for PR personal.
Personally I feel that companies must enter into this new craze in order to keep up with our generation and stay tuned into what people want. This quote by Steve Goldstein on page 59 really stuck out to me, "You are what you publish. It is better to have a reputation than no reputation at all." I think people forget that your company isn't just what you produce or how you act. What you put out in the marketplace or publish throughout your company can speak for its self. Sometimes it is more powerful than specific actions themselves. In order to succeed and get ahead in the competitive business world people need to know who you are and what you stand for. Why trust you if they know nothing about you? What better way than to hear from those people that work for the company and live it on an everyday basis. Give them the freedom to express themselves. You never know, treat them well and they will most likely hold you in a higher regard than you might think. As the book points out, "blogs are like the sound of independent voices." (pg 48)
So I guess if you couldn't tell by now, I totally agree with David Scott!
Have you ever sat alone for long enough your mind starts to race, your thoughts are outta control and something clicks? Well my thoughts have been erupting like
As I have entered my first two weeks of junior year and realized oh my god I graduate next year, something in me has let loose. My goals, the things I appreciate and what I find important seems to have drastically changed. I feel like if I were to introduce the Tegan of today with that of freshman year I wouldn’t know who I was talking to. Sometimes I wonder if other people missed that memo, ya you know the one where you finally have to grow up and do something valuable with your life.
Sometimes I just wanna scream what the heck is wrong with you people, but honestly I don’t know if anyone would even notice. They seem to be too caught up in boys, drinking and the latest party or social event to realize the real things that are important in life. The things that build character shape you as a person and make you into who you are. Granted, I understand some people are slower than others and are a little slower at getting on the bus, but sometimes I wonder if they just missed it all together. In a way, instead of envying or idolizing them, I feel sorry for them.
I don’t know maybe I just fell and bumped my head, but if so I may just have to start pushing people down in order to help them get up! Now stop and think about that one…
Tuesday, September 16, 2008
Election 2008...Check it out! :)
I think it is awesome how we can express ourselves through different avenues while still getting your point across as to how you feel about a specific topic. The upcoming election is held in diff regards, clearly, to different people. What's your opinion on our candidates?
Monday, September 15, 2008
I was somehow praying my copy of Citizen Marketers would get lost in the mail and by some divine miracle I would be excused from the readings...HAHAHA..I know..I must have been on some heavy pain medication at the time or something. Anyhow, I read the first couple pages of the book and didn't want to put it down. I was hooked (yes for a moment i thought I may be suffering from a head trauma) and realized that our generation has blown open the possibilities/opportunities of the next generation of marketing and advertisement, no diploma required :)
I never realized until reading this book how so many companies were affected by small town men and women, who simply were doing something they loved and felt strongly about, in order to bring about change, innovation and new lines of communication between business, employees and customers in a way never deemed possible in a previous life. I feel like each of us fall under one of the four F's. Filters, Fanatics, Facilitators and Firecrackers, what's your role? I thought the quote on pg 26 "People are the message" hit dead on. Companies are smart to let everyday normal people do their marketing without even having to write a script or put letters on a page. All they have to do is simply live. Why not let some common Joe promote your company or help you improve your customer service. NOw that's smart! FREE, duh! I guess it is easy to say things could get a little scary for a corporation however, not sure what will be said about you or what kind of damage control you might have to whip up in a matter of minutes it takes to produce one blog. That's called taking a chance, living on the edge! How can you grow if you arent' willing to go out on the edge and work with whatever is thrown your way. I have a new respect for Citizen Marketers. I want to be a firecracker. I want to, "mix up the equation" so to speak. I think my favorite example of the positive affect a citizen marketer had on a company was the instance with BMW and the 27.07.2006---MINI2 campaign done by Mullett. Now thats innovation and creativity at its' finest. So you know that saying I wanna be like Mike..Well scratch that..I wanna be like Mullett, a certified Bad A** citizen marketer!
Saturday, September 13, 2008
In their recent book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today's Students, Reynol Junco and Jeanna Mastrodicasa found that in a survey of 7,705 college students in the US:
- 97% own a computer
- 97% have downloaded music and other media using peer-to-peer file sharing
- 94% own a cell phone
- 76% use instant messaging and social networking sites
- 75% of college students have a Facebook account
- 60% own some type of portable music and/or video device such as an iPod
- 49% regularly download music and other media using peer-to-peer file sharing
- 34% use websites as their primary source of news
- 28% author a blog and 44% read blogs
- 15% of IM users are logged on 24 hours a day/7 days a week
Friday, September 12, 2008
Thursday, September 11, 2008
I can't wait to see where this blog takes their company in the future. Just think of the millions of people they can bounce ideas off or get ideas from. Plus polls or just posting new information about upcoming products or the research and development in process. Keep your eyes open and fingers ready all you PlayStation lovers, I can see good things to come for this company!
Tuesday, September 9, 2008
OH MY GOD...Freaking hilarious!! I think I laughed for about two hours straight, talk about an ab work out. I guess I can skip the crunches tonight! There was three comedians, a Jew, a Korean chick and some white guy. All of them had appeared on shows such as comedy central, MTV or various other comedy scenes. Let me tell you what, these guys were brutal and said some things that would make my mother's chin drop into a position so low she might not be able to get it up. They talked about vegetarians, gays, Sara Palin, and other things no college student cares about but thinks is totally awesome. It's always nice to see someone rip on the guy in front of you while you are secretly pointing and laughing saying, "thank god that wasn't me"! It always amuses me how people my age laugh at the stupidest things, which usually ends up making fun of them in some way or another. Hey, I guess that's what college is all about though, get all the, "stupid ", out of your system before you have to grow up and put on your big boy pants!
The crazy thing is, I can't believe how I feel so old watching the new freshman walk around campus with their photo id's, campus maps, and lanyards. I feel like you can pick them out of a crowd and I wonder if that was me only two years ago. These past two years have gone by so fast but I can't wait to see what these next two are going to bring.
Living in my own apartment is ahhh-mazing and getting away from the rents for another nine months has its perks. Overall, I'm stoked to be here!
Still waiting...ya most people are!
I'm a simple girl who loves to have a good time with my friends, listen to fantastic music, enjoy the outdoors and shop, but what girl doesn't?
I'm a junior public relations major at Ohio Northern University in the bustling metropolis of Ada, Ohio. I'm involved in Greek life on campus. PRSSA, work at our sweet radio station (also known as WONB), and do interviews and stories for the sports information services on campus. I love Padronies pizza, am horrible with directions, am a total procrastinator, and have an addiction to shoes. Overall, I'm just your average everyday random girl with bad jokes, but sweet one liners ,living in this big, big world!